Surprise your participants… from day one !
The Goal: Unite and surprise the distributors of this brand
The Challenge: To find something original, something different from previous years, for this annual event.
Léon’s response: We decided to surprise the participants from the very start of the event, from day one! Solution: a participatory opening aimed at “designing” the backdrop together, which then remained in place for the duration of the event. And double surprise, on the second day, we unveiled the theme of the convention, initially hidden in the backdrop…
And we can safely say “mission accomplished” since the opening has stayed in the participants’ memories ever since that day!