When everyone’s ideas and involvement create a winning approach
The goal : To identify an events strategy to meet quantified objectives and lead targets.
The challenge : Increasing the hosting capacity of an event for the general public in just 15 days.
Léon’s response : Convincing stakeholders to advertise upstream. Creation of a group of decision-makers. Encouraging everyone to get on board and go beyond the standard communication approach: 1 village / 1 resort to suit the client’s strategy/approach